In todayβs day and age getting the attention of journalists isnβt easy.
You canβt just put a press release out there and hope it gets picked up.
There needs to be a strategy around how it’s formulated and formatted.
Thatβs what Iβll be covering in todayβs video.
Letβs explore this topic together!!! π
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Chapters
0:00 What Is a Press Release?
2:32 Press Release Examples
4:20 7 Tips On How How to Write a Press Release
6:06 Tips for Publishing Press Releases
6:50 Earned Media
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How did you do with this videoβs challenge? π€ππ I would love to hear about that! Share in the comments section below your marketing thoughts, observations, or topic ideas, and let’s solve it like a marketer!
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Press Release Template
[Headline that announces the story and captures attention]
[Subtitle that quickly summarizes your story]
[CITY, Month, Day, Year]β[Company Name, Company Description] announced today [the who, what, when, where, and, why of your story].
[Share past milestones, events, stats, research, and additional context a journalist might want. Use multiple paragraphs and bullet points if you need to.]
[Incorporate some quotes from the main subjects/experts involved in your story.]
[Emphasize once more what makes this story newsworthy.]
[End with more information about your company, how to learn more, and get in touch for more information.]
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