According to analyst estimates, millions of dollars in revenue will be generated across various industries from Taylor Swift’s sold-out concert in Singapore. Some firms have been tailoring their products to cater to fans and they have reported a 20% jump in sales. These positive ‘Swiftonomics’ spillover effects were made possible with the support of a grant provided by the Singapore Tourism Board, but some argue that the Lion City offers more than just financial incentives to keep the big names coming.
The Pulse of Washington D.C.
